About us
LFD is a trusted distribution partner for premium fragrance and beauty brands across Central and Eastern Europe. With a strong retail network and deep industry expertise, we help brands grow through selective placement, tailored strategies, and market know-how. Our focus is on long-term growth, sustainable brand positioning, and creating value for both our partners and end consumers.
Mission
At LFD, our mission is to connect exceptional beauty and fragrance brands with carefully selected retail partners, ensuring that each product is experienced in the right environment and by the right audience. We are committed to preserving the unique identity of every brand we represent by offering controlled, strategic distribution that prioritizes quality over quantity. Our goal is to build long-lasting value—for our brands, our partners, and the end consumer—through expertise, integrity, and a deep understanding of the luxury market.
Vision
To become the leading partner for niche and luxury beauty brands in Central and Eastern Europe by redefining selective distribution—where every product launch is intentional, every retail presence is strategic, and every brand story is told with integrity and impact. We envision a market where quality, authenticity, and long-term brand equity take precedence over volume and short-term trends.
